Google Adwords is a very simple, user friendly advertsing medium. It can be used for several different things, including driving traffic to your own website or blog, or if you are an affiliate, driving traffic to your merchants' website. You are charged per click on your ad and the ad will stop running once it has reached the maximum dollar amount you specify per day.
You can have your ad key word targeted or site targeted. You can set up specific URL's you would like your ad to appear on, and Google has a huge list of available websites for advertising your ads. These available websites are grouped by what type of websites they are, e.g., social networking, hobbies, employment, etc. If you use key words to target your ad, Google pretty much does all the work. All you have to do is enter one key word, and Google will come up with 100 more for you, using their key word tool. A word of caution, however, if you are advertising one of your merchants' links and it happens to be a paid survey site, the keywords survey or paid surveys or any variation thereof, is very expensive. These keywords go for $10.00 per click. When I use the keyword survey for my own website however, those keywords are about 15 cents per click. What I do when advertising for one of my merchants' paid survey websites is to site-target rather than key word target. It is a whole lot cheaper that way, and for five bucks a day I get about 100 clicks on my ad per day.
Wednesday, December 20, 2006
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Hello!
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